Holler & Vine is a fictional wine label concept inspired by Appalachian mysticism, featuring the legendary Mothman as its core icon. This dark yet whimsical brand was designed to feel rooted in place—evoking the misty Blue Ridge mountains, wild Muscadine grapes, and the haunting charm of small-town legends.

I used AI-assisted design tools (with guidance from ChatGPT) to generate early concept imagery and explore folklore-based aesthetics. This collaboration allowed me to iterate quickly and build a rich, cohesive visual world. I paired this with hand-crafted typographic treatments, moody color palettes, and a touch of storytelling to bring the “Mothman Red” to life.

Though I did make 6 varieties/flavors of the wine brand including Ghost Vine Rose and Blue Ridge Bubbly.

Skills Applied: AI-assisted design, packaging design, brand storytelling
Tools: Illustrator, Photoshop, Midjourney (concepts), ChatGPT
Certification: AI for Designers – Interaction Design Foundation