This project reimagines ColourPop Cosmetics’ digital presence through a curated series of social media visuals, inspired by the brand’s youthful, expressive aesthetic. Starting with a rich moodboard and hand-drawn sketches, I developed a design language that combines pastel tones, texture-rich photography, and dynamic type.

Each post was built with consistency in mind—from product highlights to beauty shots—while capturing the dreamy, fun-loving nature of the brand. The final assets are optimized for Instagram’s carousel format and mobile-first viewing, and were mocked up for both mobile and print collateral.

• Tools Used: Photoshop, InDesign, Illustrator

• Focus Areas: Art Direction, Visual Identity, Social Media Strategy, Branding

A dreamy, high-glam social campaign concept for ColourPop—designed to pop off the feed ✨

From moodboard to mockup, I crafted a playful visual system full of shimmer, color, and curated chaos. Inspired by the brand’s expressive spirit, this spread brings together soft pastels, bold eye looks, and product-forward layouts for a scroll-worthy series of posts.

Built with consistency + color theory at heart and optimized for mobile-first impact.

Creative Direction · Social Design · Beauty Branding